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Founder

Many people may disagree that it is impossible for someone to be an expert at multiple facets of digital marketing, but Mark Sorne, the founder of MS Marketing, has demonstrated that being a jack of all trades is not unattainable with over 15 yrs of combined experience in the fields of Search Engine Optimization (SEO), Google Ads (SEM/PPC), Facebook Ads Optimization, Growth Hacking, Social Media Management, Basic Web Design & Development, and Project Management. He holds literally dozens of certifications from these fields and has been working directly with CEO’s and Managing Directors from countries such as UK, Singapore, Hongkong, Australia, US, Philippines, Israel, and Iran.

He was able to successfully rank 20+ websites on the first page of Google with over 15yrs running SEO projects. He started his SEO career as an SEO Specialist and rose to become an SEO Manager leading a team of SEO Specialists. Possessed a proven track record of ranking more than 20+ websites on the first page of Google SERP which translated into increased revenues from inquiries coming from organic search. 

With regards to Paid Ads Accomplishments – no need to be concerned since he had also successfully managed and optimized over a $2.6M Ad Budget in 6 yrs. of experience running paid media campaigns which consist of Google Ads (Adwords), Facebook Ads, Google Display Network, Youtube Ads, and Linkedin Ads. He was entrusted to handle campaigns with huge budgets of over $1M (Google Ads) and over $1.6M (FB Ads) which generated thousands of leads/conversions.

Like everyone else, Mark is an ordinary person who happens to have a variety of interests, including traveling, photography, videography, running, and mountaineering. He loves traveling to scenic roads that lead to the mountains and enjoys the breathtaking sea of clouds whenever he’s on top of the mountains. At the moment, he managed to conquer more than 60 mountains, mostly in the Philippines, his country of origin, and aiming to climb at least 3 of the 7 summits. He used to do a lot of marathons (road and trail) because he always wants to test or push his body beyond limits. He started doing half marathons (21km) then full marathons (42km) and eventually ultra-marathons (50km +) and later the most challenging ultra-trail marathon 50km in March of 2016. The longest road marathon he joined was at 60km.

Above all, Traveling and Photography is the thing he’s most passionate about. He likes to discover a lot of places, meet new people and experience their culture. He loves going to white-sand beaches and visiting remote islands.

It is common to make mistakes when managing campaigns and marketing-related aspects when you are starting. The good news is that because MS Marketing’s founder has extensive experience managing numerous campaigns and projects, he has already made a lot of mistakes and has learned from them, found alternative solutions, and developed preventive measures so that all the mistakes he made in the past can be avoided when you choose to hire our agency. Eventually, we could minimize your risk of losing money from having unsuccessful campaigns.

In addition to the client’s commercial and corporate websites, he also performs a lot of experiments from his own personal websites in various niches. This means MS Marketing can handle a wide variety of niches whether it may be personal or business niches.

Core skills are among the top considerations when hiring a digital marketing agency since they have the power to SkyRocket your business. Search Engine Optimization (SEO) is one of the major needs of every business because being on top rank at Google provides a huge advantage. Luckily, Mark had a proven track record of ranking more than 20+ websites on the first page of Google SERP which translated into increased revenues from inquiries coming from organic searches plus experience in running paid media campaigns which consist of Google Ads (Adwords), Facebook Ads, Google Display Network, Youtube Ads, and Linkedin Ads. Combining these SEO skills with Content Marketing is another core skill of Mark that plays a vital role in digital marketing. Imagine having a website with articles written with SEO Copywriting taking the rank on top of Google and getting a lot of clicks, exciting, isn’t it?

Aside from these core skills, He also has other beneficial skills that will complete your marketing needs like Web Design & Development and Graphics design. Website is quite essential in any business nowadays and the good news is MS Marketing Founder also has these skills so you will not need to hire outside of the agency and just top it up to the requirements package for your ease. Moreover, he is also knowledgeable about Social Media Marketing, Online Marketing, Advertising, Market Research, and Project Management. With Mark as the founder of MS Marketing, it’s like a one-stop agency that could cater to all your digital marketing needs.

Certifications

His acquired CERTIFICATIONS for various skills are:

  • Certified Google Ads (Adwords) Search
  • Certified Google Ads (Adwords) Display
  • Certified Google Ads (Adwords) Video
  • Certified Google Analytics Professional
  • Facebook Blueprint Certified Media Buying Professional
  • Google Garage Digital Marketing Certification
  • Facebook Marketing: Advanced Advertising
  • Advanced SEO: Search Factors Certification
  • SEO Training Course (Moz)
  • Hubspot Inbound Marketing Certification
  • International SEO

Work Experiences

Mark started as a management trainee, followed by a course consultant position for an IT company, and then as a marketing and business development officer, where he honed his SEO skills and later got promoted to a more senior role and managerial position in the next companies he joined. He was able to work for outsource companies catering to overseas clients all around the globe including Asia and Europe countries. This led him to the idea of trying to work abroad and landing a job in Singapore that handled 12 clients from different countries and brands. With 15yrs in running SEO projects, he had developed a proven track record of ranking more than 20+ websites on the first page of Google SERP which helped his clients generate more leads and sales. A collective 6 yrs of experience in running paid media campaigns consisting of Google Ads (Adwords), Facebook Ads, Google Display Network, Youtube Ads, and Linkedin Ads and being able to handle campaigns with huge budgets of over $1M (Google Ads) and over $1.6M (FB Ads) which generated thousands of leads/conversions.

Clients/Brands he has Worked With (and their Industries)

When choosing the best agency to partner with, especially if you have various businesses, one important thing to consider is their ability to work in any niche. And this is one of the strongest points of MS Marketing. Since their founder has a strong experience in a wide range of niches, he will be surely familiar with any marketing demand that a client will require. Some of the clients he has worked for are related to IT industry, Aviation Company, Real Estate, Education System, B2B (SAAS), B2C, BPO Services, ECOM, Marketing & outsource companies. Having experience working for these different industries have made him familiar with the required market and made him understand how to connect with these target markets and what strategies to be applied for specific niches.

Career Biography

His marketing experience started when he was still a Management Trainee. In this job, he learns the art of sales and marketing in both traditional and online ways and was also involved in retail sales. After that, he was hired as a Course Consultant for an IT Company where he developed his online marketing and telemarketing skills. His third job as a Marketing and Business Development Officer is a major break for him. In this job, he performed multiple job roles in digital marketing, SEO, graphics designing, sales, and business development which later on led to him being promoted to a senior role to manage an SEO Specialist when he outperformed his senior. He then moved into real estate outsourcing for the Australian market and focused on SEO collaborating with content writers for well-written SEO-optimized articles. He is also held responsible for market research and other digital marketing aspects for the company. His SEO career later boomed and become SEO Web Marketing Manager at an outsource agency catering to British and Philippine clients. Here, he managed to build a marketing team from a team of 2 to a team of 18 and expand the core capabilities of the team from SEO to adding Web Development and Graphics Design. Aside from the regular SEO, he also performs Digital and Online Marketing, Lead Generation, Brand Management, and Social Media Marketing. Here, he is directly reporting to CEO’s and company Director’s. Next to this was a role as Web Marketing Project Manager and also an outsourcing agency catering to British and Philippine clients. Here, he managed to build a marketing team from a team of 2 to a team of 18 where he manages Website Design & Development Management of 13 websites and Social Media Management (Facebook Ads, Twitter Ads, Pinterest, and Linkedin). He also oversees the overall digital marketing aspects and SEO for the company. Here he successfully achieved 200,000 likes in Facebook Ads which was a big deal at that time somewhere in 2012. Right after this, he accepted a bigger challenge as a Head of the Marketing Team which is providing marketing support services to the 4 branches of the company located in Asia and Europe. He has managed to build a marketing team from a team of 2 to a team of 11 and created the company website from scratch on his own and managed to optimize it successfully via SEO. 

After this company, he then started to seek a career abroad without leaving his hometown. At first, he tried sending out email applications to numerous companies. Out of hundreds of applications, only around 5 companies responded and scheduled an interview for him. And thereafter, one of which decided to hire him as an online staff. He has worked well for this company for the initial 6 months and since the company was impressed with his performance, they decided to bring him to Singapore to start working with him personally as a Senior Digital Marketing Strategist where he was held responsible for managing various digital marketing campaigns as well as leading a team of digital marketing strategists. Here marks his biggest accomplishments such as successfully managing and optimizing Google Ads (Adwords) campaigns with a total of over $1M budget. Successfully managed and optimized Facebook Ads campaigns with a total of over $1.6M budget. Managed to perform multiple job roles being a marketing strategist, account (client) manager, and business development manager all at the same time. Optimized the company website via SEO/SEM which resulted in a significant increase in both paid and organic traffic which translated into leads and new clients. The last experience but certainly not the least was working as a Digital Marketing Strategist for a company that caters to its branches in Singapore, UK, Australia, and Philippines. Here, he is Responsible for Lead Generation thru various marketing campaigns such as SEO, Google Ads, Facebook Ads, Webinars, & E-mail Marketing. He was able to accomplish increased website organic clicks by more than 300%, from 1,700+ per month to 6,000+ per month within just 6 months, and increased the number of first-page keywords rankings by 600%, from 50+ keywords on the first page of Google to 350+ within just 6 months, regularly generated a number of successful leads per month coming from organic search (SEO) – 30 leads / 10 MQL / 3 Won Deals per month, wrote 30+ seo article blogs that generated an average of 800 – 1000 organic clicks per month which have contributed to generate leads, created, managed, and optimized dozens of linkedin campaigns that regularly generated a number of successful leads per month coming from organic search (SEO) – 400 leads / 50 MQL / 3 Won Deals per month, and Successfully managed and optimized a huge linkedin campaign budget of around 20-30K USD per month. 

Aside from these work experiences, he was also accepting part-time gigs for a client based in Hong Kong targeting the market in Japan and Taiwan. He is mainly doing google ads for the ecommerce website and achieved successful ads with ROAS of 400-600%.

Company by company, his skills have accumulated. From one skill to another he has consistently improved since he recognized that these abilities are actually needed to produce a better output. Some may not be specifically required by his clients but voluntarily, he studies and masters them to deliver work with higher quality. It’s thinking proactively which you will be experiencing also by choosing MS Marketing as your digital solutions partner.