Co-Founder

Harlene Salazar, the Co-founder of MS Marketing, has been deeply passionate about writing even from an early age. Although she has decided to set aside this before and pursue a career in Engineering, she has found her way to her first love, writing.

With 5 years in the Philippines and 10 years of experience working in the construction industry in Singapore, she has developed a strict discipline concerning work that enables her to handle various tasks and different job responsibilities. Here she has managed to encounter different people including various nationalities. She had been involved with writing contract agreements, evaluating and also creating proposals, and handling subcontractors also under her. 

Staying in this comfort zone had made her almost forget she has a talent and passion for writing until one day a post from a financial guru that she is following on Facebook posted a job post looking for a content writer. And yes, she applied and get hired as a freelance writer and was held responsible for writing sales and marketing content for landing pages, blogs, ad copies, and email marketing content that helped her client get more leads and sales. She even helped him improve his product website to make it more captivating and interesting. She also helped in creating ads and email marketing copies for retargeting customers for abandoned carts of his Shopify store.  

Since then, she started to get more freelance projects from clients with various niches such as Travel Blogs, Affiliate Marketing, and the most recent one, the Game Reviews online magazine website where she worked as a ghostwriter. She was able to complete around 500 game reviews of SEO-written blogs in a span of 10 months.

At the same time, she is also implementing digital marketing skills for network marketing, affiliate marketing, and ecom which helped her also hone her copywriting skills more by creating ad copy, sales funnels, email marketing, and other marketing strategies to acquire more leads and sales for the business.

She realizes that it is time to pursue and maintain her passion for writing and business after enjoying the world of copywriting and digital marketing. Fortunately, she received an offer to co-found MS Marketing, where she will be responsible for managing the copywriting aspects of the outsourcing agency and will be working with the founder to provide the finest content for the clients. She will also be leading and training the copywriting team of experts to ensure the quality of the content.

With the growing demand for copywriting talents, many are tempted to apply as a copywriter even lacking the skill and talent. Yes, everyone can write but that doesn’t mean anyone should. Not everyone can write good-quality content. It takes skills, talent, and even passion to do so. Knowing how to communicate with customers is quite essential in digital marketing. It is very critical that you understand and know the exact words to say to make the readers understand what message you are trying to convey. That’s why it is important for every agency to have the right people to do the job. Most writers have their niche specialty and if the leaders know where to assign them then they will be able to give their best shot. Harlene will be in charge of delegating the specific project to each writer to ensure that the content will be at its best.

MS Marketing is not just like any other agency. This company is led by people who are passionate about what they are doing. Every project is not just a work, it’s a masterpiece in which we use not just our minds, but our hearts as well.