SEO and Digital Marketing Agency for Singapore Companies

If you operate in Singapore and haven’t already shifted a significant amount of your budget to digital marketing – the time is now. Nearly 90% of Singaporeans regularly use social media, with daily internet usage at 92%. Then, the number of cell phone connections is 50% more than the population of Singapore. Singapore obviously adores technology and the media. Business trends are continually changing and becoming more digital over time. Digital Marketing has become part of every business structure to be able to adapt, stay relevant, and grow.

Knowing how to stay visible and on top of the search engine every time someone searches for the services or goods you provide, being able to reach out to consumers at the exact moment that they are searching for your offer, and finding the right words to say that will make them pull out their hard-earned money in exchange for your products or services are the very crucial aspects of Digital Marketing. These skills could get you more leads and later turn them into sales. But as we are all aware, not all people have the talent, skill, or even the patience to study how this thing works.

Some business owners believe that hiring people to complete these tasks is the best solution to the problem. However, with the continued rising salary requirements mandated by the Singaporean government, this will not be the best course of action in this case. Hiring employees to do the individual digital marketing task will be quite expensive even though you are not sure how well these employees will perform. Such a big risk!

This was the driving force behind business owners’ widespread use of digital marketing agencies. You will be able to save time and money by not having to evaluate employees’ abilities yourself because the agency has already done so since all of their talents have been carefully vetted and trained. You could even use the salary budget you have allotted in hiring a single person to engage an agency that can utilize more talents at the same price, thus giving more productivity for a lesser cost.

Imagine hiring a digital marketing agency with your salary budget for one SEO specialist. The SEO specialist’s average salary in Singapore amounting to 3,676 Singapore Dollars when given to an agency could fund up to 3-4 experts. Depending on your requirements, they could then provide more than SEO because these 3 – 4 persons could be experts in different aspects of digital marketing in addition to SEO. Therefore you have been able to multiply the budget without actually increasing your expenses.

Grow your Company’s Visibility by Hiring a Professional SEO and Digital Marketing Agency

Hiring a professional Digital Marketing and Outsource SEO is the best way to get the most out of your marketing budget. Companies which outsource their work will be able to provide you with a list of keywords that are relevant to your business and give you tips on how to improve your site’s visibility in search engines.

Some organizations might wonder why they should work with an online advertising agency. Well, it can help them achieve their growth goals quicker, and easier!!!

First of all, they have the knowledge and expertise to make your marketing campaigns successful. They can help you develop a strategy that will provide the most ROI. Secondly, they have the resources to implement your chosen marketing strategy. Thirdly, they can provide data-driven insights that will help you understand what aspects of your campaign are effective and which ones are not. Finally, they are always on top of the latest marketing trends which means they can give you an edge over your competitors!

Online advertising agencies are a great way to help you achieve your growth goals quicker and easier. It is the best way to ensure that your company is successful and on the right track. They know precisely the best digital marketing approach that will suit your business. 

A good agency can help you with everything, from creating ads to managing social media, and even marketing in other countries. They will also help you with branding and design, which can be very expensive and tedious if you try to do it yourself.

Hire a Digital Marketing Agency for Less Than the Cost of Hiring One In-House Marketer

Overhead Cost is one of the most significant factors that have the biggest impact on any business. Let’s look at the average salary of writers in Singapore.  An average salary of a copywriter in Singapore is around 3,300 Singapore Dollars, (this does not even include the company’s cpf contribution if the employee is local or PR, and levy if he/she is a migrant worker), while in the Philippines the average salary of a copywriter starts at 750 Singapore Dollars. This clearly illustrates why is outsourcing cheaper in the Philippines and is even cheaper than hiring an in-house employee in Singapore. Since the overhead cost is lesser in the Philippines, the agency can use the given budget more effectively to provide the client with a more satisfying result. They can add more resources to ensure the agreed deadlines are met. 

In the digital world, it takes a lot of time to master different skills because every trade requires in-depth knowledge and strategies. Therefore putting more experts to contribute to providing the best outcome is essential. Of course, increasing your full-time workforce would be very expensive. On the other hand, hiring an agency like MSS that has lower overhead costs per staff enables us to employ and assign more expert staff for each client. As opposed to the standard practice of assigning 1-2 specialists per client, we will be able to allocate 3-4 experts resulting in a higher quality of work that will be delivered since there are more people to share ideas on how to optimize ng campaigns and provide a better result.

Case Study: How our Founder helped a Marketing Agency in Singapore Outsourced 5 Experienced Marketers from the Philippines

Although we are in the digital age, some people are still reluctant to hire digital marketing agencies to work online and without personal interaction. If you are one of them, this case study could provide a clearer picture of the benefits you are currently missing.

5 years ago, the founder of MSS Marketing, decided to try finding a job in Singapore without leaving his hometown, the Philippines. He sends out numerous email applications to over a hundred companies. Out of hundreds of applications, only around 5 companies responded and scheduled an interview for him. And thereafter, one of which decided to hire him as an online staff. He has worked well for this company for the initial 6 months and since the company was impressed with his performance, they decided to bring him to Singapore to start working with him personally. They even ask him if he knows any other Filipinos whom the business may consider hiring to work for them too. They have hired four more Filipinos to work for the company. Mark has accumulated 3 years of work experience in Singapore overall during his stay in this country. This has proven that, as long as you choose the right employees, there is not much difference between hiring online or offline in terms of worker productivity, but in terms of cost, the online staff is way more cost-effective. This has also been demonstrated during pandemics. Most personnel have been working online during lockdowns as required by governments all over the world.

Also, the co-founder of MSS had worked in Singapore for 10 years. She has a lot of Filipino colleagues working for the same company which suggests most companies in Singapore trust Filipino staff because of their numerous qualities that give more benefits to the company they are working for.

This clearly shows that there is no need to be skeptical about using MSS Marketing as your agency to help you manage your digital marketing needs. The key persons here have a broad understanding and experience with the Singapore market and culture so you will be able to put your trust in them easily. 

Hiring In-House Employee vs Hiring Agency 

Deciding whether you will switch from an In-house employee to hiring Agency for your business marketing needs and business writing Singapore is not an easy task. It’s not something that you should enter into lightly. There are many factors to consider and it is crucial that you determine which one will help your business achieve its maximum potential.

Another reason why outsourcing is good is that it relieves the company from the burden of hiring, firing, or managing employees. These things will be handled by the agency since they will be in charge of the marketing work for them.

Local employees and digital agency Singapore tend to be more familiar only with the local market and potential customers. They know how to use the language of their target audience locally and have a better understanding of their needs but they have limited knowledge about the global reach, unlike the Global marketing agencies which have a wider customer reach. MSS to be specific has its key persons who have experience working for clients from different countries. Therefore, if your vision for your company is to grow not only locally but also globally, then hiring an agency would be a better choice than in-house employees.

However, if all your target customers are local and prefer an agency with local expertise, no need to look too far. Many of the professionals at MSS have many years of professional experience, and some have even worked and lived in Singapore for a considerable amount of time, giving them a thorough understanding of the culture, market, and business writing Singapore.  You can be assured knowing that they understand and are knowledgeable about Singaporean consumers and how to employ techniques to draw in more active buyers who will increase your sales.

Hiring a digital marketing agency as opposed to an in-house employee has many advantages. Some of them include providing you with an objective opinion on your company’s current website and social media presence. Moreover, they will also be able to offer you suggestions on how to improve these aspects so that your business can grow in the future. Digital agencies also have access to many tools that can help you save time and money when it comes to advertising and promotion. For example, they may be able to share their own data sets or insights with you so that you can make sure your ads are reaching the right audience at the right time. In-house employees on the other hand will normally carry out their duties in accordance with the instructions provided or the specified job description. 

With Filipino Employees, you can Expect Greater Productivity and Better Quality of Work

Filipino workers could be found anywhere in the world. They are the most preferred nationality of employers worldwide. Approximately 200,000 Filipinos work in Singapore’s various industries. With Filipino employees, you’ll receive the best quality work and be billed at a fraction of what it would cost in Singapore.

Filipinos frequently stand out and do well at work as a result of their distinctive characteristics. Some of these qualities include being hardworking, resourceful, resilient, having good communication skills, being highly skilled, being trainable, and, most importantly, fun to be with. These traits help them adapt to different workplaces and co-workers, maintaining a good working relationship and environment.

Filipinos are naturally hardworking. They continuously tend to put their best effort into every task to produce outcomes that go far beyond what is expected of them. Sometimes they might even go the extra mile given a little motivation and inspiration.

One of the virtues that are important in resolving unforeseen issues at work is resourcefulness. Instead of passively waiting for directions on how to tackle an issue, Filipinos would think about and provide suggestions for possible alternatives. They frequently take initiative. While executing duties, they will research and usually act proactive. In performing tasks, they will study the possible problems that may arise and think of the solution that will be used when these issues occur.

Filipinos are resilient because they are recognized for being religious people. They do not hate challenges but they love being challenged. They have faith that they can get through and complete whatever needs to be done, no matter how challenging the circumstance or the duties assigned to them may be.

When working for an online marketing agency Singapore, great communication skill is essential for every employee. To be able to communicate and work as a team, everyone must learn how to discuss in a manner that can easily be understood so that the workflow will be smooth. Since English is the second language of Filipinos, most Filipinos can communicate well using this language.

Another Filipino trait that most employers love is being highly skilled and trainable. Because they know that there is always more to learn and add to their existing skills, Filipinos prefer to learn and develop beyond their current expertise. They keep learning new things and developing new ways to do better at what they do. They know that to be relevant and ahead of the market competition, they must be able to expand their skill sets, thus they would appreciate the opportunity to be trained and mentored.

One characteristic of Filipino employees that are highly regarded internationally is their being fun to be with. They can always find a way to make the workplace more fun and vibrant, even after a long and stressful day. They find joy in making other people smile. The mood will therefore typically be upbeat and vibrant anytime there are Filipinos present.

These good qualities of Filipino employees are quite notable whether they are working online or offline. You could certainly enjoy the perks provided by these employee attributes by considering hiring a digital marketing agency made up of Filipino talents. With these amazing qualities, achieving your company’s goals will be much easier.

Singapore Brands We’ve Worked With

With our extensive 15-year experience, we have served a wide range of clientele from diverse nationalities. Here in Singapore, some of the clients we have successfully handled are:

NTU Nanyang Technological University, PSB Academy, SKM Pride, IPI Singapore, Cyviz, GSPL Solutions/KH Roberts, Navitas, S&P Global Platts, Enable Asia, Moomoo Trading App, AISA Digital, UGG. 

These companies in Singapore have entrusted their company’s growth in the digital world by hiring someone who has a proven track record of ranking more than 20+ websites on the first page of Google SERP which translated into increased revenues from inquiries coming from organic searches.

Hiring a Digital Marketing Agency managed by its founder who had 6 yrs. of experience in running paid media campaigns which consist of Google Ads (AdWords), Facebook Ads, Google Display Network, Youtube Ads, and Linkedin Ads, and has handled campaigns with huge budgets of over $1M (Google Ads) and over $1.6M (FB Ads) which generated thousands of leads/conversions, you could feel at ease knowing that your business is in competent hands.